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The Relationship-based Enterprise: Powering Business Success Through Customer Relationship Management Book
From the backcover Practical, proven ways to make customer relationship management (CRM) profitable. Filled with real-world insights and examples from leading management consultants, and written by an expert in the field, The Relationship-Based Enterprise presents a comprehensive view and coneptual roadmap to help you navigate and profit from this emerging and lucrative area.Read More
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- 0070860815
- 9780070860810
- Ray McKenzie
- 1 February 2001
- McGraw-Hill Inc.,US
- Hardcover (Book)
- 367
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