The Responsive Chord. Book + PRICE WATCH * Amazon pricing is not included in price watch

The Responsive Chord. Book

Written by the man the New York Times called the "king of sound," The Responsive Chord is drawn from an unrivaled wealth of experience in the communications industry. Schwartz has learned that most advertisers, politicians, and educators--in fact, most all of us--use a "model" of communication long outmoded by the coming of electronic media. "The Responsive Chord is a survival kit for those individuals trying to maintain their sanity in a world where their senses and intelligence are bombarded daily by audio and visual stimuli." -- Sander Vancouver "The Responsive Chord certainly gets a big response from me.... I enjoyed it enormously. This is a totally untouched field and Tony Schwartz has a monopoly in this area." -- Marshall McLuhan "This book isn't just another communications theory. It is a read map through a maze of 20th Century changes brought about by radio and TV, written by a Copernicus in this field." -- Michael Rowan, President, Rowan Group Inc., international social research and policial consulting. "The best book on communications theory and practice since McLuhan's Understanding Media." -- Joseph Napolitan, author of The Election Game.Read More

from£7.96 | RRP: £4.61
* Excludes Voucher Code Discount Also available Used from £9.51
  • 0385088957
  • 9780385088954
  • Tony Schwartz
  • 1 September 1974
  • Doubleday
  • Paperback (Book)
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.