The Retailing: Principles and Applications Book + PRICE WATCH * Amazon pricing is not included in price watch

The Retailing: Principles and Applications Book

This is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies. Essential for those studying retailing, retail management and retail marketing at undergraduate level, The Retailing Book offers broader coverage of the subject than any other retail texts.Read More

from£45.27 | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £6.98
  • 0273655485
  • 9780273655480
  • 17 July 2003
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 372
  • 1
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