The Road to Innovation Book

The Road to Innovation... Innovation is the business buzz word de jour. Its come to even greater prominence since the economic downturn started in 2008-09. In the board rooms of large organisations and in meeting rooms of small and medium-sized businesses up and down the country, the call from business owners, directors and managers is unanimous: we need more innovation. But what does innovation mean in the modern business context? How can a business, its leaders and its people become more innovative? What does innovation look and feel like? How crucial is innovation to product manufacturers, service providers, charities and public sector organisations? How will you know when youve got there? And, most importantly, where on earth do you start? If these are some of the questions youve been wrestling with in your own organisation, this is the book for you. Clearly, succinctly and with practical tools you can implement in your own business with immediate effect, Cris Beswick takes you through the 7 key elements he has identified that any business can, and should, take on The Road to Innovation.