The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference Book + PRICE WATCH * Amazon pricing is not included in price watch

The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference Book

Gives a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. The author estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars.Read More

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  • ASDA

    The Satisfied Customer is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. Fornell estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars.

  • Blackwell

    In our world of increasingly available information technology and rapid globalization, the shifting balance of power between buyers and sellers is often overlooked. The implications for business are tremendous, Claes Fornell argues...

  • 0230604064
  • 9780230604063
  • Claes Fornell
  • 26 January 2009
  • Palgrave Macmillan
  • Paperback (Book)
  • 256
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