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The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications Book
This work aims to advance the theory and practice of corporate strategy communication. It argues that companies that communicate effectively risk less by making their strategies known than by hiding them. It also presents the results of an...Read More
from£35.00 | RRP: * Excludes Voucher Code Discount Also available Used from £13.16
- 1567205968
- 9781567205961
- Richard B. Higgins
- 30 March 2002
- Greenwood Press
- Paperback (Book)
- 200
- New edition
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