The Second Curve: Managing the Velocity of Change Book + PRICE WATCH * Amazon pricing is not included in price watch

The Second Curve: Managing the Velocity of Change Book

The business world is undergoing a profound revolution as the new millennium inches closer, and one of the best assessments of its implications and possibilities comes from Institute for the Future president Ian Morrison in his The Second Curve: Managing the Velocity of Change. This thoughtful work advances one simple yet striking concept: business leaders must stop focusing on the short-term and start planning for the long run. Making the most of current profits is the first curve in business, Morrison writes; shifts in technology and the marketplace signify the second. Understanding how these critical changes develop and knowing what they mean, he contends, will help business leaders make the necessary leap from one to the other. Read More

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  • Product Description

    Offering an innovative approach to coping with change in the business world, the president of The Institute for the Future explains how to adapt traditional business and corporate practices to new consumers, new markets, and new technologies.

  • 0345405412
  • 9780345405418
  • J. Ian Morrison, Ian Morrison
  • 1 May 1996
  • Ballantine Books (T)
  • Hardcover (Book)
  • 272
  • 1st
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