The Seven Steps to Nirvana: Strategic Insight into Ebusiness Transformation Book

While some might find its title's promise of transcendental beatitude a trifle overreaching, The Seven Steps to Nirvana nonetheless provides some excellent insight into the design and implementation of an e-business game plan at those "low-tech, smokestack" companies that have heretofore shied away from developing a cyber-strategy. Mohan Sawhney, the McCormick Tribune Professor of Electronic Commerce and Technology at Northwestern University's Kellogg Graduate School of Management and Jeff Zabin, a consultant, writer and speaker, have produced a thought-provoking yet practical entry point for senior managers and other leaders. The book journeys from creating an overarching initial vision and initiating other critical preliminary preparations through "putting your money where your mouth is and getting people in the organisation to embrace the oft-threatening new world of e-business". Particularly notable are sections on "thinking like an architect (to) open your mind to new possibilities for business innovation", and mitigating channel conflict--or "dissension among the existing institutions"--by making sure the electronic enhancements you are about to append are truly synchronised complements to what you already have. The ideas behind it all are solid and, perhaps most commendably, are anchored to the realistic needs of a real-world customer base. --Howard RothmanRead More