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The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders Book
Traditional marketers live in a short-term world built on an ever-narrowing platform of marketing communications and promotions. They are often limited to running agency relationships and enabling the sales force, while constantly being squeezed...Read More
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ASDA
Most senior marketers are marginalized in their current position as they are not using their insight and knowledge to drive organizational growth. The Shift promotes a re-wiring of the role and function of marketing within the company.
- 0470388382
- 9780470388389
- Scott M. Davis
- 12 June 2009
- Jossey Bass
- Hardcover (Book)
- 272
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