The Social Psychology of Consumer Behaviour (Applying Social Psychology) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Social Psychology of Consumer Behaviour (Applying Social Psychology) Book

The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making...Read More

from£33.79 | RRP: £25.99
* Excludes Voucher Code Discount Also available Used from £5.89
  • Foyles

    Covers research and practical insights to show how theories in social psychology can be applied to consumer behaviour. This title includes information processing and...

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