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The Social Psychology of Consumer Behaviour (Applying Social Psychology) Book
The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making...Read More
from£33.79 | RRP: * Excludes Voucher Code Discount Also available Used from £5.89
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Foyles
Covers research and practical insights to show how theories in social psychology can be applied to consumer behaviour. This title includes information processing and...
- 0335207227
- 9780335207220
- Richard Bagozzi, Zynep Gurhan-Canli, Joseph R Priester
- 1 August 2002
- Open University Press
- Paperback (Book)
- 224
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