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The Sports Event Management and Marketing Playbook: Managing and Marketing Winning Events (The Wiley Event Management Series) Book
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Product Description
The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.
Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:
- "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
- "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations
- 0471460079
- 9780471460077
- Frank Supovitz, Joe Goldblatt
- 28 October 2004
- John Wiley & Sons
- Hardcover (Book)
- 496
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