The Sports Event Management and Marketing Playbook: Managing and Marketing Winning Events (The Wiley Event Management Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Sports Event Management and Marketing Playbook: Managing and Marketing Winning Events (The Wiley Event Management Series) Book

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into...Read More

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  • Product Description

    The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.

    Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:

    • "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
    • "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations
    This book is part of The Wiley Event Management Series.

  • 0471460079
  • 9780471460077
  • Frank Supovitz, Joe Goldblatt
  • 28 October 2004
  • John Wiley & Sons
  • Hardcover (Book)
  • 496
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