The Strategic Marketing Plan Audit (Financial Times Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Strategic Marketing Plan Audit (Financial Times Series) Book

ANALYSE AND EVALUATE YOUR COMPANY'S STRATEGIC FOCUS Strategic marketing planning presents a major challenge in today's increasingly competitive global market. Companies need to find a balance between both short-term efficiency and long-term effectiveness in order to achieve a sustainable competitive advantage within the market place. . This audit describes how to develop an effective marketing plan and provides a step-by-step guide to evaluating its effectiveness. It enables you to review every aspect of your company's marketing strategy, helping you to: . *Understand the nature of a strategic marketing planning *Write a mission statement which is tailored to your organisation *Set clearly stated and precise marketing objectives *Implement both tactical and strategic marketing strategiesRead More

from£75.00 | RRP: £75.00
* Excludes Voucher Code Discount Also available Used from £5.55
  • 027364940X
  • 9780273649403
  • Mr Michael Baker
  • 25 October 1999
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 132
  • 1
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