The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Book + PRICE WATCH * Amazon pricing is not included in price watch

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Book

Table Of Contents Chapter 1 Tactical Pricing Chapter 2 Pricing Strategy Chapter 3 Value Creation Chapter 4 Price Structure Chapter 5 Price and Value Communication Chapter 6 Pricing Policy Chapter 7 Price Level Chapter 8 Costs Chapter 9 Financial Analysis Chapter 10 Competition Chapter 11 Channels of Distribution Chapter 12 Pricing Over the Product Life Cycle Chapter 13 Price and Value Measurement Chapter 14 Ethics and the LawRead More

from£72.88 | RRP: £53.99
* Excludes Voucher Code Discount Also available Used from £9.66
  • 0132043580
  • 9780132043588
  • Thomas T. Nagle, John Hogan
  • 5 December 2005
  • Pearson Education
  • Paperback (Book)
  • 368
  • 4
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