The Successful Marketing Plan: A Disciplined and Comprehensive Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

The Successful Marketing Plan: A Disciplined and Comprehensive Approach Book

Outlines methods for developing objectives, strategies, and tactics to create a marketing plan. This book explains how to: find the data you need to develop your plan, conduct a comprehensive situation analysis, set realistic sales objectives, and position your products through a branding program.Read More

from£20.99 | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £6.16
  • Blackwell

    This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater...

  • Pickabook

    Roman G. Hiebing, Scott W. Cooper, Roman Hiebing Jr

  • 0071395210
  • 9780071395212
  • Roman G. Hiebing, Scott W. Cooper
  • 1 June 2003
  • McGraw-Hill Professional
  • Paperback (Book)
  • 576
  • 3
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