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The Total Marketing and Sales Plan Book
This volume explains the fundamental differences between the marketing and sales processes, and describes how these differences should be addressed by management in order to get more out of investment. Emphasis is placed on their interrelationship in the total product distribution process.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0471571148
- 9780471571148
- Patrick D. OHara
- 11 January 1993
- John Wiley & Sons
- Hardcover (Book)
- 304
- Har/Dsk
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