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The Tourism Development Handbook: A Practical Approach to Planning and Marketing Book
Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.Read More
from£20.23 | RRP: * Excludes Voucher Code Discount Also available Used from £3.01
- 0304704512
- 9780304704514
- Kerry Godfrey, Jackie R. Clarke
- 23 December 1999
- Thomson Learning
- Paperback (Book)
- 240
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