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The Turnaround Prescription: Repositioning Troubled Companies Book
A marketing executive reveals the strategies he used to revitalize and reposition aging and money-losing products such as Charlie, Jontue, and Scoundrel to create such smash hits as Intimate, Power Stick, and the Reebock Pump.Read More
from£26.93 | RRP: * Excludes Voucher Code Discount Also available Used from £12.76
- 002912395X
- 9780029123959
- Mark R. Goldston
- 10 September 1992
- The Free Press
- Hardcover (Book)
- 224
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