The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability Book + PRICE WATCH * Amazon pricing is not included in price watch

The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability Book

Presents strategies for creating long-lasting profitable customer relationships. Among different chapters leaders from Accenture share insights and hands-on experiences that helps you achieve capabilities for sales service and marketing that please customers satisfy shareholders and deliver a measurable return on investment.Read More

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  • Blackwell

    Innovative Strategies for Creating Long-Lasting, Profitable Customer RelationshipsThe Ultimate CRM Handbook distills the latest innovations in CRM into proven, practical ideas for designing and delivering value-focused, financially sound solutions.

  • 0071409351
  • 9780071409353
  • John Freeland
  • 1 October 2002
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 304
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