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The Ultimate Sales Letter Book
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.Read More
from£13.48 | RRP: * Excludes Voucher Code Discount Also available Used from £3.11
- 1580622577
- 9781580622578
- Daniel Kennedy
- 1 February 2001
- Adams Media Corporation
- Paperback (Book)
- 195
- 2nd Ed
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