The Uses of Mass Communications: Current Perspectives on Gratifications Research (SAGE Series in Communication Research) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Uses of Mass Communications: Current Perspectives on Gratifications Research (SAGE Series in Communication Research) Book

The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.Read More

from£33.68 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £29.72
  • 0803903405
  • 9780803903401
  • Jay G. Blumler, Elihu Katz
  • 28 June 1975
  • Sage Publications, Inc
  • Hardcover (Book)
  • 318
  • illustrated edition
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