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The Value of Arts for Business Book
Shows how the arts can be used to enhance value-creation capacity and boost business performance. The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise...Read More
from£64.00 | RRP: * Excludes Voucher Code Discount Also available Used from £85.31
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Foyles
Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the ...
- 0521769515
- 9780521769518
- Giovanni Schiuma
- 19 May 2011
- Cambridge University Press
- Hardcover (Book)
- 304
- 1
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