The Wine Wars: The Mondavi Affair, Globalisation and + PRICE WATCH * Amazon pricing is not included in price watch

The Wine Wars: The Mondavi Affair, Globalisation and "Terroir" Book

The Wine Wars : Hardback : Palgrave Macmillan : 9780230002104 : 0230002102 : 03 Jul 2006 : This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.Read More

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  • Product Description

    The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.

  • 0230002102
  • 9780230002104
  • Olivier Torres
  • 3 July 2006
  • Palgrave Macmillan
  • Hardcover (Book)
  • 192
  • annotated edition
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