The Wizardry of Customer Value: An Action Guide to Measuring & Managing Loyalty Book

There is a fundamental question any organization must be able to answer if it is going to maintain and improve its competitive position within the marketplace. This question is relevant regardless of whether the organization is marketing a product or service, a highly differentiated offering or a commodity. The question is simply- "Do my customers think my product/service is worth it?" Wizardry is designed to provide managers with a solid grounding of how to increase customer loyalty by managing customer value. In so doing we will provide you with a number of actual situations and cases of how different organizations measure and manage their value proposition. We will show you how you can begin to apply different techniques and approaches to managing your own value proposition. What you won't find is a lot of repetitious filler.Read More