There's No Business That's Not Show Business: Marketing in an Experience Culture (Financial Times (Prentice Hall)) Book + PRICE WATCH * Amazon pricing is not included in price watch

There's No Business That's Not Show Business: Marketing in an Experience Culture (Financial Times (Prentice Hall)) Book

There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.Read More

from£22.07 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £5.37
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