Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Book + PRICE WATCH * Amazon pricing is not included in price watch

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Book

Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a strategy for influencing how and why the customer buys.Read More

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  • Blackwell

    In Think Like Your Customer Bill Stinnett draws upon more than two decades as a sales professional and consultant to the Fortune 500 to offer you a powerful new approach for connecting with clients and building enduring, highly profitable customer...

  • 0071441883
  • 9780071441889
  • Bill Stinnett
  • 1 November 2004
  • McGraw-Hill Professional
  • Paperback (Book)
  • 288
  • illustrated edition
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