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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Book
Paperback. Pub Date :2013-03-26 Pages: 225 Language: English Publisher: McGraw-Hill hink Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars. including: TAYLOR SWIFT - who cultivates an army of devoted fans by constantly devising amazing experiences for themJOHNNY CASH - who was so passionate about his fans that he even followed them to jailLADY GAGA - who has built a financial empire by becoming a fan of her Little MonstersThink Like a Rock Star explains how to apply these lessons to develop advocates of any type of brand. who will increase profits and grow your business. It also identifies easily replicable marketing strategies of top brands. such as Dell . Ford. Patagonia. and Red Bull. that have successfully turned customers into loyal fans. It is an indispensable...Read More
from£17.99 | RRP: * Excludes Voucher Code Discount Also available Used from £3.55
- 0071806091
- 9780071806091
- Mack Collier
- 1 May 2013
- McGraw-Hill Professional
- Paperback (Book)
- 272
- 1st
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