Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits Book + PRICE WATCH * Amazon pricing is not included in price watch

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits Book

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product.Read More

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  • Blackwell

    In Think Two Products Ahead, ad agency insider Ben Mack reveals all the branding secrets the pros keep to themselves so you can put branding to work in your business, large or small. First, Mack destroys the myth that branding is your logo or your...

  • 0470055766
  • 9780470055762
  • Ben Mack, Dave Lakhani
  • 26 January 2007
  • John Wiley & Sons
  • Hardcover (Book)
  • 256
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