Total Global Strategy: Business School Edition: Managing for World Wide Competitive Advantage Book + PRICE WATCH * Amazon pricing is not included in price watch

Total Global Strategy: Business School Edition: Managing for World Wide Competitive Advantage Book

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.Read More

from£38.71 | RRP: £31.99
* Excludes Voucher Code Discount Also available Used from £3.65
  • 0131244884
  • 9780131244887
  • George S. Yip
  • 5 October 1994
  • Prentice Hall
  • Paperback (Book)
  • 304
  • 1
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