Total Global Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Total Global Strategy Book

The traditional multinational strategy of letting local branches to cater for local needs is no longer appropriate. This book shows how to create a comprehensive and integral global strategy. Using examples from Japan, USA and Europe, the book shows how to analyze and exploit international markets.Read More

from£35.03 | RRP: £25.95
* Excludes Voucher Code Discount Also available Used from £3.49
  • 0133576582
  • 9780133576580
  • George Yip
  • 30 March 1992
  • Prentice Hall
  • Textbook Binding (Book)
  • 416
  • 1
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