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Total Global Strategy Book
The traditional multinational strategy of letting local branches to cater for local needs is no longer appropriate. This book shows how to create a comprehensive and integral global strategy. Using examples from Japan, USA and Europe, the book shows how to analyze and exploit international markets.Read More
from£35.03 | RRP: * Excludes Voucher Code Discount Also available Used from £3.49
- 0133576582
- 9780133576580
- George Yip
- 30 March 1992
- Prentice Hall
- Textbook Binding (Book)
- 416
- 1
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