Total Telemarketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Total Telemarketing Book

This guide for mid-to small-sized businesses details how to develop a profitable in-house telemarketing program written by two men who developed and supervised telemarketing programmes that have produced more than $150 million. It describes how to set-up and run a telemarketing programme, with special emphasis on the cost concerns of limited staff situations. The text covers equipment and service options, telephone language and etiquette, hiring the telecommunicator, finding customers, organizing sales presentations, how to handle collections, the telephone and the law, and much more. The author discusses how the break-up of AT&T has affected telemarketing, the merits and drawbacks of several other long-distance options, and the coming of automated telemarketing.Read More

from£N/A | RRP: £37.50
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471627542
  • 9780471627548
  • Robert J. McHatton
  • 30 April 1988
  • John Wiley & Sons
  • Hardcover (Book)
  • 246
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