Tourism Distribution Channels: Practices, Issues and Transformations Book + PRICE WATCH * Amazon pricing is not included in price watch

Tourism Distribution Channels: Practices, Issues and Transformations Book

This title looks at all the issues involves in the distribution of the tourism product. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; vaRead More

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  • Product Description

    Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, Tourism Distribution Channels brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.

  • 0826454704
  • 9780826454706
  • Dimitrios Buhalis, Eric Laws
  • 13 December 2001
  • Thomson Learning
  • Paperback (Book)
  • 400
  • illustrated edition
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