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Tourism Marketing and Management Handbook Book
This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0134395301
- 9780134395302
- Stephen Witt, Prof Luiz Moutinho
- 22 June 1995
- Financial Times/ Prentice Hall
- Paperback (Book)
- 568
- 1
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