Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis) Book + PRICE WATCH * Amazon pricing is not included in price watch

Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis) Book

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analysing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness, highlighting qualities such as a location's natural and artifical features, history and future, uniqueness and universality, culture and people, sensory qualities and sustainable reputation.Read More

from£50.00 | RRP: £55.00
* Excludes Voucher Code Discount Also available Used from £35.33
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.