Tourism in Europe Book + PRICE WATCH * Amazon pricing is not included in price watch

Tourism in Europe Book

This text aims to provide travel and tourism students with a sound appreciation of the current trends and issues influencing tourism throughout Europe. It complements individual texts examining tourism in the student's home country, and provides the wider context necessary for a full understanding of the subject. Each chapter provides an in-depth analysis of a theme, drawing on reports, statistical data and media coverage from different countries. In each case, the role of the relevant pan-European organizations is examined. The main body of each chapter is followed by case-studies on a theme, drawn from a range of countries, and branches of the industry. Cases include the Dutch company Centre Parks, Business Tourism in Budapest, the impact of the Madrid-Seville TGV route and the Channel Tunnel. The emphasis is on activity-learning, with the inclusion of student exercises and assignments to develop understanding. It is aimed at BTEC National and HND students in Travel and Tourism taking a European Studies or European Tourism option unit.Read More

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  • 027303829X
  • 9780273038290
  • Rob Davidson
  • 1 April 1992
  • Financial Times Prentice Hall
  • Paperback (Book)
  • 224
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