Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites (Advances in Culture, Tourism and Hospitality Research): 4 Book + PRICE WATCH * Amazon pricing is not included in price watch

Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites (Advances in Culture, Tourism and Hospitality Research): 4 Book

Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.Read More

from£80.99 | RRP: £62.95
* Excludes Voucher Code Discount Also available Used from £79.34
  • 184950900X
  • 9781849509008
  • Arch G. Woodside
  • 24 September 2010
  • Emerald Group Publishing Limited
  • Hardcover (Book)
  • 184
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