Toy Monster: The Big, Bad World of Mattel Book + PRICE WATCH * Amazon pricing is not included in price watch

Toy Monster: The Big, Bad World of Mattel Book

From Boise to Beijing Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries. This title places the world's largest toy company under the microscope uncovering the dark side of toy land and exploring Mattel's oddball corporate culture and eccentric often bizarre cast of characters.Read More

from£14.15 | RRP: £16.99
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  • Blackwell

    Pt. 1 The Barbie War and the Handler-Ryan Era 1Ch. 1 Barbie's Untold Heritage 3Ch. 2 A Shocking Cover-Up 13Ch. 3 From Weapons of Mass Destruction to Barbie, and the Knocking Off of a German Doll 19Ch. 4 Putting the Matt in Mattel...

  • Foyles

    An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches...

  • 0470371269
  • 9780470371268
  • Jerry Oppenheimer
  • 11 February 2009
  • John Wiley & Sons
  • Hardcover (Book)
  • 288
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