Toy Monster: The Big, Bad World of Mattel Book + PRICE WATCH * Amazon pricing is not included in price watch

Toy Monster: The Big, Bad World of Mattel Book

Explores Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. This book helps you discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential rivals such as Bratz.Read More

from£9.49 | RRP: £9.99
* Excludes Voucher Code Discount Also available Used from £8.54
  • ASDA

    An eye-popping unauthorized expos? of the House of Barbie From Boise to Beijing Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries and its iconic products have been a part of our culture for generations.

  • Blackwell

    An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for...

  • 0470548584
  • 9780470548585
  • Jerry Oppenheimer
  • 19 February 2010
  • John Wiley & Sons
  • Paperback (Book)
  • 280
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