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Trade Show and Event Marketing: Plan, Promote and Profit Book
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Product Description
Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management with proper planning, strategy and execution can be a company's most important success generator. Trade Show and Event Marketing can be your guidebook to that marketing success.
- 0324206240
- 9780324206241
- Ruth Stevens, New York University New
- 15 February 2005
- Thomson Learning
- Hardcover (Book)
- 340
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