Trade Show and Event Marketing: Plan, Promote and Profit Book + PRICE WATCH * Amazon pricing is not included in price watch

Trade Show and Event Marketing: Plan, Promote and Profit Book

The author masterfully covers all aspects of trade show marketing: setting objectives, planning, promoting, executing, measuring performance, generating leads, working...Read More

from£N/A | RRP: £48.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Product Description

    Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management with proper planning, strategy and execution can be a company's most important success generator. Trade Show and Event Marketing can be your guidebook to that marketing success.

  • 0324206240
  • 9780324206241
  • Ruth Stevens, New York University New
  • 15 February 2005
  • Thomson Learning
  • Hardcover (Book)
  • 340
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.