Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series) Book

Trademark Valuation A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.Read More

from£61.41 | RRP: £60.00
* Excludes Voucher Code Discount Also available Used from £39.09
  • 1118245261
  • 9781118245262
  • Gordon V. Smith, Susan M. Richey
  • 17 January 2014
  • John Wiley & Sons
  • Hardcover (Book)
  • 368
  • 2nd Edition
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