Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) Book

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising.Read More

from£N/A | RRP: £26.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • BookDepository

    Truth, Lies and Advertising - The Art of Account Planning : Hardback : John Wiley & Sons Inc : 9780471189626 : 0471189626 : 16 Mar 1998 : Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented."

  • Blackwell

    Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models...

  • Foyles

    Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it The best new-business ..."

  • 0471189626
  • 9780471189626
  • Jon Steel
  • 16 March 1998
  • John Wiley & Sons
  • Hardcover (Book)
  • 320
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.