Under the Hammer: Inside Story of the ITV 1991 Franchise Battle Book + PRICE WATCH * Amazon pricing is not included in price watch

Under the Hammer: Inside Story of the ITV 1991 Franchise Battle Book

In this account, the author charts the story of the furore over Mrs Thatcher's plans to auction off the 16 licences, how the industry turned the tables and the battles that took place behind closed doors as contenders bid nearly #700 million for the stations once descibed as "a licence to print money". The book concludes with an assessment of the future of commercial broadcasting. The book features well-known media figures such as Richard Branson, David Frost, Phil Redmond and Michael Green.Read More

from£N/A | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0434178888
  • 9780434178889
  • Andrew Davidson
  • 23 November 1992
  • William Heinemann Ltd
  • Hardcover (Book)
  • 320
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