Understanding Industry Book + PRICE WATCH * Amazon pricing is not included in price watch

Understanding Industry Book

This is a resource for 16-19 year-old students on a variety of courses, including A Level Business Studies and Advanced Business GNVQ. The text can also be used to support sixth form general studies and business/education programmes. Offering a contemporary view of industry and commerce, this book develops students' understanding of how companies operate and contribute to the economy. It examines every key business function: marketing, design, production, personnel, finance and management, with a final chapter on small business. Key features include: case studies in each chapter which focus on businesses such as Virgin, Marks and Spencer, Mitsubishi, Levis and The Body Shop; activities and discussion points to develop students' knowledge and understanding; the consideration of major issues in real business contexts.Read More

from£N/A | RRP: £8.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0340679271
  • 9780340679272
  • Ian Marcouse
  • 5 August 1996
  • Hodder Arnold H&S
  • Paperback (Book)
  • 144
  • 2nd Revised edition
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