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Understanding Industry Book
What is marketing? What does design involve? Do people matter? Understanding Industry provides the answers to the questions by examining every key business function in a clear and accessible style. Information on: Marketing, design, production, personnel, finance, management, information technology, small business and business integration for international success.Read More
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- 0340749024
- 9780340749029
- Michael Barratt, Andy Mottershead
- 4 October 1999
- Hodder & Stoughton
- Paperback (Book)
- 138
- 5th
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