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Understanding Marketing: A European Casebook Book
Presents a collection of case studies covering a broad range of marketing issues, including: strategic marketing, new products, branding, marketing communication and promotion, businessto-business marketing, and product pricing and distribution. Softcover. DLC: Marketing--Europe--Case studies. Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 047186093X
- 9780471860938
- Celia Phillips, Ad Pruyn, Marie-Paule Kestemont
- 27 January 2000
- John Wiley & Sons
- Paperback (Book)
- 232
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