Understanding Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Understanding Marketing Book

Understanding Marketing : Paperback : Pearson Education (US) : 9780134904672 : 0134904672 : 01 Dec 1997 : Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.Read More

from£N/A | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Product Description

    This is an extremely friendly and practical introduction to marketing - and it covers "all the bases."The book begins with an introductory chapter explaining he concept, philosophy, importance and basic techniques of marketing. It reviews the dynamic nature of marketing in a rapidly-changing society. Next, it introduces the most important aspects of marketing, starting with research, targeting, segmentation and positioning. Understand the differences between consumer and business-to-business markets. Next, consider each element of a modern integrated marketing plan, including pricing, advertising, sales promotion, PR, direct sales, and more. The book includes a full chapter on global marketing, and another on the special issues associated with marketing services.Anyone interested in the fundamentals of contemporary marketing.

  • 0134904672
  • 9780134904672
  • Mark Davies
  • 26 September 1997
  • Financial Times/ Prentice Hall
  • Textbook Binding (Book)
  • 392
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.