Understanding Mass Communication: A Liberal Arts Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Understanding Mass Communication: A Liberal Arts Perspective Book

Current information in the constantly changing field of mass communication has been incorporated into this text. Tables, figures and photographs show what's currently happening in mass media and it updates the fifth edition. Throughout these editions, a detailed examination of how economics and politics shape the mass media and their role in American society has been incorporated. The authors draw on concepts and conclusions derived from a range of disciplines to address three broad questions: how have the media come to be organized the way they are?; how do the media actually function?; and how does the flow of information from the media to audiences affect us, both individually and collectively? The authors also present a complete description of the print, broadcast, and film media, developed from contemporary research.Read More

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  • 0395746817
  • 9780395746813
  • Melvin L. DeFleur, Everette E. Dennis
  • 23 November 1995
  • Houghton Mifflin (Academic)
  • Hardcover (Book)
  • 646
  • New ed of 5 Revised ed
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