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Understanding Services Management Book
The diverse and complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management. This study provides students, researchers and businesses with a state-of-the-art services management book, presenting the most recent advances in service management thought and practice.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0471960667
- 9780471960669
- 8 June 1995
- John Wiley & Sons
- Paperback (Book)
- 512
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