Understanding Viral Marketing in a Week Book + PRICE WATCH * Amazon pricing is not included in price watch

Understanding Viral Marketing in a Week Book

Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses—for example, Pokemon, Hotmail, and even yoyos in the school playground. This text concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products they relate to, without the marketing budgets of Nike or Coca-Cola.Read More

from£9.43 | RRP: £6.99
* Excludes Voucher Code Discount Also available Used from £4.79
  • 0340849045
  • 9780340849040
  • Richard Perry, Andrew Whittaker
  • 31 July 2002
  • Hodder Arnold
  • Paperback (Book)
  • 96
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