Understanding and Managing Customers Book + PRICE WATCH * Amazon pricing is not included in price watch

Understanding and Managing Customers Book

A comprehensive overview of the process and pitfalls of understanding and managing customers, designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the ChaRead More

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  • Product Description

    Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers. Readers gain an easy and applied introduction to this subject thanks to the accessible and clear writing style and a truly European focus. Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers.

  • 0273685627
  • 9780273685623
  • Isabel Doole, Peter Lancaster, Robin Lowe
  • 5 October 2004
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 340
  • 1
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