Understanding the Consumer: A European Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Understanding the Consumer: A European Perspective Book

Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict, Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications.Read More

from£35.17 | RRP: £37.99
* Excludes Voucher Code Discount Also available Used from £3.16
  • 0136163688
  • 9780136163688
  • Bernard Dubois
  • 12 September 2000
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 336
  • 1
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